Artikel
Enganged with eBAY : how heterosexual union and traditional gender roles are rendered by the site and members
Verfasst von:
White, Michele
in:
Feminist media studies
Basingstoke [u.a.]:
2011
,
303 - 319 S.
Weitere Informationen
| Einrichtung: | Ariadne | Wien |
|---|---|
| Verfasst von: | White, Michele |
| In: | Feminist media studies |
| Jahr: | 2011 |
| Sprache: | Englisch |
| Beschreibung: | |
| eBay promises individuals varied identity positions but renders the most traditional roles—particularly wedding engagements and marriages between a woman and a man. The company indicates that “you can get it on eBay” and the site satisfies desires, fulfills consumer needs, and connects people. Yet, eBay also controls the messy and queer aspects of collecting, and institutes a normalizing structure that compels most individuals to follow eBay's directives, attend to its moral codes, and facilitate community trust. I use close visual and textual analysis and feminist and collecting literature to interrogate how eBay deploys narratives about engagement rings, weddings, and heterosexual unions. I also consider the related ways women sellers list their personal wedding dresses. By providing representations of their weddings and marriages, these women support eBay's normalizing structure and trouble some of its functions. Studying such practices is important because wedding cultures and related rituals ordinarily articulate gender, race, and sexuality positions; conceptions of the individual, family, community, and state; connections between love and consumerism; and the standards by which people are expected to live their lives. | |
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